Applecrumby® - About Us - Malaysia's Leading Chlorine Free Diapers & Organic Essentials

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ABOUT US

Applecrumby® is an e-commerce platform founded by husband and wife team, Sean and Jesmine Tan. The online boutique was established in October 2012, when the founders were looking for Safe, Natural and Organic products for their own daughter. With the lack of products in the market that catered to their simple requests, Sean and Jesmine set out to provide an answer to themselves and parents through the Applecrumby® online platform.

Protecting Your Baby Is
Our Top Priority

We use only the safest and best ingredients in our products, so you will have peace of mind knowing you are giving the best to your baby.

No Compromise On Our
Performance

Our products are meant to help alleviate your parenting journey. You should not have to choose between what's good for you and what works. That's why we ensure our product formulations are constantly tested to perform.

The Power
Of Knowledge

You deserve to know what's in your baby essentials. We're committed to providing access to information and education that allows you to make the best choices for you and your family.

Applecrumby® is an e-commerce platform founded by husband and wife team, Sean and Jesmine Tan. The online boutique was established in October 2012, when the founders were looking for Safe, Natural and Organic products for their own daughter. With the lack of products in the market that catered to their simple requests, Sean and Jesmine set out to provide an answer to themselves and parents through the Applecrumby® online platform.

Expanding its footprint and ours Founders’ passion, Applecrumby® developed its own in-house brand, Applecrumby® that carries baby products such as diapers, wipes and detergents. A homegrown in-house brand, Applecrumby® echoes and advocates its brand promise of the uncompromising production of Safe, Natural and Organic (S.N.O) baby products at affordable pricing.

Best Quality
Ingredients & Materials
Best Bundle Deals
We Listen To Parents!
We Ship Directly
To Your Door
Trusted Customer
Service
Attractive Freebies
With Purchase
Ingredient & Material Assessment

Your baby’s health and well being are our top priorities. At Applecrumby® , our team works hard in sourcing for the best quality materials and ingredients from around the globe to give you the best products possible.

We are committed to giving you the best performing products that you can feel great about using. We work hard to make our products without materials / ingredients from our NO-NO List; however, manufacturing products is complicated, and we cannot always control background or original resources. We work hard with our manufacturers to control this to the best knowledge and information obtained that we could.

LABORATORY TESTING & CERTIFICATIONS

We do not compromise on our efforts to ensure that all our products go through rigorous standards of safety, efficacy and integrity. We utilise materials and ingredients that work, and test each final product to ensure it lives up to its promise. We may sometimes have countless iterations of a product before you see the final best version on the shelves, because you deserve it. All our products are fully certified to their relevant requirements.

PRODUCTION

Just as we pay minute detail to our research and development, we also partner with the best manufacturing facilities that share our commitment to stringent quality. We require our partners to be certified with the relevant ISO and GMP (Good Manufacturing Practices) Certifications.

PACKAGING

Applecrumby® products will always look gorgeous. As fully functional as our products are, we take pride in how our packaging looks, feels and functions too. However, we are contantly mindful of the environment and endeavour to always use as little materials of concern as possible.

LABEL TRANSPARENCY

We believe that you should know exactly what goes into each product that you use for your baby. All our full sized packaging products include our entire list of ingredients that went into the product, for your informed buying decision. While many brands are committed to transparency, not many are doing so on the labeling. We are proud to lead this change in this part of the world.

ONGOING IMPROVEMENT

Our Applecrumby® standards are not merely a set of statements that we have on our office wall. They define how we run our business today, and how we see the world. Our constant evolution of our products is a testament to how we constantly evaluate our products, and make change for the better. For you, we will continue learning, innovating and improving for a better tomorrow.

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